These fashion influencers have not only managed to set themselves apart in the ever competitive fashion industry, but they have also managed to capture a loyal following via their social media channels. FashionUnited presents Top Fashion Influencers in the USA.
James Charles is a big Youtuber who got famously known after being the first man to become an ambassador of the CoverGirl magazine at the age of seventeen.
Best known for creating YouTube content, James Charles mostly focuses on makeup tutorials. Ranging from creating impressive and exaggerated makeup looks, to recreations from his fans’ makeup looks, James Charles has achieved a respectful reputation on his undoubtable talent with makeup, to where he now hosts famous celebrities to do their makeup on his channel such as Kylie Jenner, Addison Rae or Doja Cat.
With his channel with over 23 million subscribers, James Charles holds the title of most subscribed male beauty guru.
James Charles also created an eyeshadow palette with Morphe that was loved by the makeup community and sold out within minutes. He recently also hosted a Youtube series called Instant Influencer, where he was the host in a show aimed to discover new talent and show them how to be true influencers.
James Charles is an important voice to the LGBT+ community, and has paved the way for men doing makeup significantly, inspiring young viewers to be unafraid to express who they truly are.
Jackie Aina is a Nigerian-American Youtuber, famously known for joining the army during her time at college, where she discovered her passion for makeup and started working at MAC cosmetics. Jackie is a strong supporter of more needed diversity in the makeup industry, publicly criticising the lack of range in foundation colors.
She has collaborated with numerous makeup brands trying to deliver the best products for her loyal fanbase to provide the best tools to make them feel the most confident and secure in themselves, especially those of color, one of her most important goals as a makeup artist on YouTube.
She has gained over 3 million followers since 2009 and she only continues to grow her brand with her blog, home goods line, magazine appearances, collaborations, awards and brand deals.
Desi Perkins
Desi Perkins is a Mexican and American influencer known for her YouTube makeup tutorials and travel vlogs. With the help of her husband Steven, she has become well known for producing distinctive alternative videos with exceptional editing skills. She has recently also launched her own eyewear company, Dezi, after gaining experience collaborating with the eyewear company Quay Australia, whilst very excitingly taking on her pregnancy after years of conceiving complications.
Desi Perkins has been a long time in the social media industry, creating famous content such as her Eyebrow Tutorial video which currently holds over 17 million views, establishing herself as a talented artist, always creating the latest looks and content for her dedicated followers.
These fashion influencers have not only managed to set themselves apart in the ever competitive fashion industry, but they have also managed to capture a loyal following via their social media channels. FashionUnited presents Top Fashion Influencers in the USA.
If you feel inspired by high fashion style and chic looks, Jaime /ˈdʒeɪmi/ Xie might just be one of your next favourite style icons. Jaime’s Instagram page shows hundreds of outfits, ranging from urban cool to feminine and flirty, all the while creating a cohesive feed.
On her fashion and lifestyle blog, Jaime shares some insights into her youth. Originally from a small town called Atherton, near San Francisco, she attended a school with uniforms. Jamie always looked forward to the “free-dress” days and loved to play dress up. Starting from a young age, her love for fashion and her inspiring sense of style has only continued to grow.
Although Jaime currently lives in the sunny city of Los Angeles, she travels outside of the United States on a regular basis, also visiting Fashion Weeks from time to time. She vlogs her experiences on her YouTube channel, where the self-proclaimed ‘Chanel girl’ also shows her love for luxury fashion brands and their items.
Do you feel inspired yet? View Jaime’s photos, read her blog or watch her videos.
Perceived as a plus size woman, Alissa Wilson knows first-hand, more or less, how difficult it can be for full-figured women to find the most trendy and stylish clothes in their sizes. Alissa, who is from Brooklyn, NY, has a Bachelor’s degree in Communications and always dreamed of becoming a writer in the fashion industry. After trying to pursue this career, she decided to launch her own blog, Stylish Curves.
A beauty beyond size, and of colour, Alissa supports more of other African American, plus size designers and speaks to a diverse range of audiences. More so, the outfits that she shows off emphasize her features in an appealing way in which they accentuate her shape. She, thereby, inspires a unique audience of similarly-shaped women, or men, to dress with comfort and style.
